WOODsure’s roots were first established following the extreme insurance market hardening that resulted from the events of 9/11. At a time when wood truss manufacturers and pallet manufacturers could not find insurance at a reasonable cost, if they could find insurance at all, the founders of WOODsure were able to develop and offer insurance solutions which led to further growth in the following years.
Building on its early success, in 2006 WOODsure was formally established as an Insurance Program which allowed for the power of the buying group to be enjoyed by clients across Canada. Since that time, WOODsure has expanded its client base to include an even wider array of wood products based companies. These companies that initially came looking for a solution, stayed for stability.